O2O service experience and its impact on satisfaction and purchase intention: An investigation of traditional tourism agency\'s business operation in the digital era
博士 === 元智大學 === 管理學院博士班 === 107 === Online and offline integration is a new service model in the digital era, it trigger a huge impact on both traditional retailers and e-retailers in travel industry because of significant increase in the service experience. In this study, based on comprehensive cus...
Main Authors: | Chin-Hsiu Huang, 黃錦繡 |
---|---|
Other Authors: | Yun-Hsin Chou |
Format: | Others |
Language: | zh-TW |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/6uxm8e |
Similar Items
-
Customer’s trust and purchase intention toward travel agency website
by: Pang-Hsiu Cheng, et al.
Published: (2008) -
The Effect of Customer Experience on Perceived Value, Luxury Value and Repurchase Intention.
by: Chin-Hsiu Huang, et al.
Published: (2013) -
The Influence of Tourism Factory Experience to Customer Satisfaction and Purchase Intention: an Example of Tourism Factory on Hualien and Taitung Area
by: HUANG,XUAN-ZHAO, et al.
Published: (2017) -
The Effect of Offline Stores on Consumer’s Purchase Intention in O2O Business Models
by: Yu-Chieh Lin, et al.
Published: (2015) -
Waste and Agency in the Digital Era: Who’s in Charge?
by: Sharon Helmer Poggenpohl
Published: (2020-01-01)