How gift-giving motivation and metacognition of gift-giving planning influence gift-giving decision-making for general social gift-giving
碩士 === 元智大學 === 經營管理碩士班(行銷學程) === 107 === The aim of this study is to investigate how gift-giving motivation and metacognition of gift-giving planning influence gift-giving decision-making of consumers for general social gift-giving. The research evaluates the effect of different gift-giving motivat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z5z8k8 |