Hotel service branding: the impact of brand experience on brand engagement in Vietnam hospitality industry
碩士 === 元智大學 === 經營管理碩士班(企業管理) === 107 === Brand experience has received attention from scholars and researchers especially in experiential marketing and management fields. Due to the high market competition, hotel brands need to improving and enhancing their hotel services to be able to meet custome...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sd2h78 |