Investigating Massively Multiplayer Online Role-Playing Games (MMORPG) Loyalty and Post-adoption Behavior : The Perspective of Social Identity Theory
碩士 === 國立中正大學 === 資訊管理系研究所 === 108 === Online games have created business for electronic commerce managers and change our life. Since online gamers frequently switch between games. Online gamers often participate in teams also. Because little is known about whether team participation and avatar iden...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qef5bw |