Online Reviews and Perceived Usefulness on Consumers’ Purchasing Behavior Intention
碩士 === 國立政治大學 === 國際經營與貿易學系 === 108 === Online information search is replacing traditional offline information search gradually, and the use of online consumer reviews is increasingly becoming part of people's daily lives. Consumers continue to seek help from online consumers during the purchas...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66fpwx |