Impact of service innovation and experience marketing on purchase intention : Building Materials
碩士 === 國立彰化師範大學 === 企業管理學系 === 108 === With the continuous development of the media, technology, and media, which guide the people's ideological experience, more consumers can actually experience it through the use of physical or virtual platform operations, and the way of representing the ex...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jg5a5x |