The Impacts of Internet Marketing on Travel Attitude and Intention in Taiwan

碩士 === 僑光科技大學 === 企業管理研究所 === 100 === The Internet had become the impartment channel of the researching information and popular platform of the marketing for traveling. Therefore, Tourism Bureau of Taiwan constructs positively Internet media to be the traveling marketing platform for Taiwan tourism....

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Bibliographic Details
Main Authors: Hsiang-Chun Kuo, 郭香君
Other Authors: Su-Fang Lee
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/59787202227501261224