The Impact of Brand Personality Cognitive on Consumer Brand Attachment and Brand Equity for Notebook Computer
碩士 === 僑光科技大學 === 企業管理研究所 === 100 === The notebook computer industry is studied in this paper. We assume that the brand personality exists a positive relationship with brand equity and is the key factor as a measure of brand equity. In addition, we further study the impact of brand personality on br...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59873283275814172574 |