Corporate sponsorship strategies in Canadian women's ice hockey
This thesis reports findings from a study that analyzed the sponsorship strategies, objectives, and benefits of the Canadian Hockey Association's women's ice hockey support program. There has been a notable increase in recent years in the number of women sport spectators and sport parti...
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| Format: | Others |
| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/2429/10556 |