Emerging B2B electronic marketplaces : explaining organizational participation with transaction cost perspective
With the growing popularity of B2B e-marketplaces, increasing numbers of organizations are endeavouring to utilize this medium in their business activities. However, the present knowledge regarding B2B e-marketplace adoption processes is still limited. Therefore, the present study investigates ci...
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| Format: | Others |
| Language: | English |
| Published: |
2009
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| Online Access: | http://hdl.handle.net/2429/15168 |