Attention advertising : the cultural economy of voluntary watching and involuntary looking
This thesis investigates the visual event of consuming advertisements as a form of labour. Using Heller’s "attention theory of value", the thesis argues that among the most valuable forms of labour in today’s capitalist society is the productive value of human attention. The attention of v...
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
2010
|
| Online Access: | http://hdl.handle.net/2429/18152 |