On some analytical approaches to the study of consumer brand-switching behavior
The purpose of this research is to analyse, discuss and extend the analytical methodology associated with the study of consumer brand-switching behavior. As such, it attempts to add to the existing understanding of the structure of the consumer brand choice process. Rational human behavior may be...
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| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/2429/21323 |