The impact of the passage of time on consumer evaluation of experience and credence qualities in a service
Although research on consumer evaluation/perception of attribute quality is extensive, few have investigated the factors influencing perception of credence qualities, qualities that cannot be determined immediately after product use. Two sets of credence qualities were identified, those that can be...
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| Language: | English |
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University of British Columbia
2011
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| Online Access: | http://hdl.handle.net/2429/30813 |