Waiting for service : consumer views of the aversiveness and duration of waiting, and resulting impact on specific and global service evaluations
Waiting for service is common in many purchase situations. As such, it is important to understand how consumers react to waiting. Only then can appropriate actions be taken to reduce any aversive aspects of waiting and alleviate any negative consequences that may result from the wait. This research...
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| Language: | English |
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University of British Columbia
2011
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| Online Access: | http://hdl.handle.net/2429/31071 |