Proposal for audience measurement in print media
A major concern among advertisers and media managers is the measurement of net audience coverage achieved by an advertising campaign over time and across combinations of publications. Measures of audience exposure for combinations of publications have been shown to be more accurate when based on aud...
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| Language: | English |
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University of British Columbia
2011
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| Online Access: | http://hdl.handle.net/2429/34378 |