Marketing information systems : an analytical framework
This study is concerned with the management of marketing information flows. The problem of information management has been precipitated by such factors as improvements in information-handling technology and hardware, the 'information explosion' from sources within the economic, social and...
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
University of British Columbia
2011
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/2429/35134 |