Marketing information systems : an analytical framework
This study is concerned with the management of marketing information flows. The problem of information management has been precipitated by such factors as improvements in information-handling technology and hardware, the 'information explosion' from sources within the economic, social and...
Main Author: | Chan, King Fook |
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Language: | English |
Published: |
University of British Columbia
2011
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Subjects: | |
Online Access: | http://hdl.handle.net/2429/35134 |
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