Sales, advertising and distance
Most theories of promotion deal almost exclusively with behavioral parameters, and only superficially with the all-important action component. There have been few prior studies examining the sales effects of advertising. The major purpose of this thesis is to analyze the association between a numbe...
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| Language: | English |
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University of British Columbia
2011
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| Online Access: | http://hdl.handle.net/2429/35453 |