Decision making and the brewing industry
The nature of the brewing industry in British Columbia is determined by its marketing environment. All aspects of the environment have some influence but it is the legal variable which is the dominant factor. There is no other industry which is as strictly regulated as the brewing industry. This reg...
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Language: | English |
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University of British Columbia
2011
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Online Access: | http://hdl.handle.net/2429/35499 |