Improving the communication interfaces between consumers and online product recommendation agents
An online recommendation agent (RA) provides users assistance by eliciting from users their product preferences and then recommending products that satisfy these preferences. While the importance of the RA has been emphasized by practitioners and scholars, precisely how to implement the RA, and what...
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| Language: | English |
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University of British Columbia
2011
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| Online Access: | http://hdl.handle.net/2429/36839 |