Insights into consumer-to-consumer punishment decisions
Social norms are common in our daily lives, and violations of these norms are just as prevalent. While the topics of norm violations and punishment have been studied in disciplines outside of consumer research (e.g., sociology, psychology), research efforts have not examined consumers’ reactions tow...
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| Language: | English |
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University of British Columbia
2013
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| Online Access: | http://hdl.handle.net/2429/44167 |