Market failure and food claims : an assessment of the utilization of the exaggerated product claim by food manufacturers and consumers
Regulations for on-package information and voluntary claims are designed to improve the flow of information between food manufacturers and consumers. Of particular importance are exaggerated product claims, where a claimed product is of higher quality nutritionally with regard to the claimed nutrien...
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| Language: | English |
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University of British Columbia
2013
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| Online Access: | http://hdl.handle.net/2429/45609 |