Consuming loyalty: marketing technology and relationships in the consumer society
The field of marketing is currently undergoing a reconceptualization, largely influenced by new computer and communication technologies. The shift to more high-tech ways of knowing is linked to a new discourse on customer loyalty, relationship management, and customer-specific marketing. Customer...
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| Format: | Others |
| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/2429/8942 |