A statistic for measuring response model performance: Determining the significance of the gains chart
Different statistical measures have been utilized in direct marketing to assess response models. The environment typically consists of large data files and small response rates. Resulting correlations seem surprising small and statistically significant. Frequently, measures, which emphasize goodness...
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| Language: | ENG |
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ScholarWorks@UMass Amherst
2005
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| Online Access: | https://scholarworks.umass.edu/dissertations/AAI3179877 |