The green car: Television automobile advertising and the environmental attitudes of television viewers
Television contributes to social learning. Most people believe in supporting the environment yet high-polluting, gas-guzzling SUVs and trucks are the most popular vehicles purchased by Americans. The literature supports the view entertainment television talks very little about the environment and th...
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| Language: | ENG |
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ScholarWorks@UMass Amherst
2005
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| Online Access: | https://scholarworks.umass.edu/dissertations/AAI3179887 |