SOAP OPERA VIEWING AND SOCIAL REALITY: EXPLORING THE EFFECTS OF "LOVE IN THE AFTERNOON" (CULTIVATION, TV SEX)
This study examined the possible contingent conditions for the cultivation effect of television viewing. Program genre, program perceived reality, and direct experience with the outside world were major variables under examination. A survey of college students (N = 255) revealed that the amount of s...
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| Language: | ENG |
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ScholarWorks@UMass Amherst
1985
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| Online Access: | https://scholarworks.umass.edu/dissertations/AAI8509530 |