Inside greening: The role of middle managers' strategic processes, attitudes, and behaviors in corporate environmentalism
Interest in corporate environmentalism has exploded in recent years from a minor concern to a serious endeavor. Most firms today devote an average of 1-2% of revenues to environmental matters. Recent research has shown that an upstream, proactive approach to environmental strategy can lead to win-wi...
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| Language: | ENG |
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ScholarWorks@UMass Amherst
2006
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| Online Access: | https://scholarworks.umass.edu/dissertations/AAI3215761 |