The effect of ambient scent on consumer behavior: Implications for retail atmospherics
Managers of retail stores, restaurants, and hotels take great care in creating physical environments that are conducive to their business goals. However, little empirical research has been conducted regarding the extent to which manipulations of the environment affect consumer behavior. This study e...
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| Language: | ENG |
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ScholarWorks@UMass Amherst
1994
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| Online Access: | https://scholarworks.umass.edu/dissertations/AAI9510478 |