The athletic department and the institutional development office: A systems approach to athletic fund-raising

This research combines systems and critical theory to analyze the relationship of the athletic department and the institutional development office. The purpose of the study was to propose a model of coordinated athletic fund raising based upon a theoretical framework that explains athletic fund rais...

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Bibliographic Details
Main Author: Walker, Sharianne
Language:ENG
Published: ScholarWorks@UMass Amherst 1994
Subjects:
Online Access:https://scholarworks.umass.edu/dissertations/AAI9434546