It's ‘a good thing’: The commodification of femininity, affluence, and whiteness in the Martha Stewart phenomenon
This study examines the ideologies of gender, race, and class present in Martha Stewart’s unprecedented popularity, beginning with the publication of Stewart’s first magazine in 1990 and ending in September 2004, after Stewart’s conviction for her involvement in the ImClone scandal. My approach is b...
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| Language: | ENG |
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ScholarWorks@UMass Amherst
2009
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| Online Access: | https://scholarworks.umass.edu/dissertations/AAI3349715 |