Political economy of Chinese television advertising
This study begins with an investigation of the basic elements of television advertising in China: its institution, content, and audience. Then, drawing upon the distinction made in Chinese television advertising between the working class and what I call the "watching class," I argue that a...
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| Language: | ENG |
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ScholarWorks@UMass Amherst
2009
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| Online Access: | https://scholarworks.umass.edu/dissertations/AAI3379981 |