Vietnam Without Guarantees: Consumer Attitudes in an Emergent Market Economy

This research explores how Vietnam’s embrace of capitalism and global markets has impacted consumer culture. Through ethnographic research conducted in Hanoi, Vietnam in June-August 2015, this study seeks to interrogate how the political atmosphere in Vietnam coexists with market freedoms in a count...

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Bibliographic Details
Main Author: Lanthorn, Kylie R.
Format: Others
Published: ScholarWorks@UMass Amherst 2016
Subjects:
Online Access:https://scholarworks.umass.edu/masters_theses_2/390
https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1379&context=masters_theses_2