Immigrant Perceptions of Advertising amid Acculturation Levels, Stress and Motivation
A media studies survey was conducted among university graduate students to study immigrants' attitudes toward advertising under various acculturation conditions. A total of 358 valid responses were collected. The study supported our hypothesis that immigrants have more positive attitudes than A...
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| Format: | Others |
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ScholarWorks@UMass Amherst
2007
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| Online Access: | https://scholarworks.umass.edu/theses/63 https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1098&context=theses |