De nya spelreglerna för varumärket och det personliga identitetsskapandet : En uppsats om identitetsskapande med hjälp av varumärken i ett digitalt sammanhang.
This bachelor thesis is about the human identity in the postmodern society, and how it changes throughout the paradigm shift we’re going forward into. What kind of impact do the various blogs have on their public concerning the consumption of brands and fashion? And how come various big brands choos...
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| Format: | Others |
| Language: | Swedish |
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2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:bth-10435 |