The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited
Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship...
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| Format: | Others |
| Language: | English |
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Blekinge Tekniska Högskola, Sektionen för management
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:bth-1102 |