CHALLENGING PERSUASIVE PRINCIPLES IN MOBILE APPLICATIONS
This thesis focuses on persuasion and how principles of persuasion embedded within mobile health applications are there to promote attitude and behavioral change. It includes a background in rhetoric; beginning with the Aristotelian method for persuasion, then stretching on to psychological rhetoric...
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| Format: | Others |
| Language: | English |
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Blekinge Tekniska Högskola, Institutionen för teknik och estetik
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:bth-11382 |