Food retailing during economic downturn. In what way can marketing strategies be adapted to changing consumer’s behavior? Case study of Russian X5 Retail Group and Swedish the ICA Company
Retailing is the considerable element of today economy. This sector was rapidly developing during past years. It was easy to make consumers spend their money because they wanted to spend money. Today consumers are no longer eager to spend as much as before. Therefore retail companies should find new...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Blekinge Tekniska Högskola, Sektionen för management
2010
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:bth-1155 |