How to Promote Customer Loyalty of Chinese Mobile Telecom Operator : Case Study of China Mobile
Customer loyalty has been investigated in years, and its importance to corporate is understood by managers. The purpose of this paper is to find out what kinds of specific and concrete operational factors have an important impact on Chinese mobile telecom customer loyalty. Firstly, a model was estab...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Blekinge Tekniska Högskola, Sektionen för management
2009
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:bth-1193 |