Performance of Customer Reward Programs on the Swedish Grocery Retail Market
Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implement...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:bth-13239 |