Exploring the role of Big Data and Analytics : Creating Data-Driven Innovation

Purpose: The purpose of this thesis is to understand the role of big data in the innovation process and specify the conditions or scenarios where big data and innovation can join forces. Research design, approach and method: The theoretical framework used is based on the innovation framework with bi...

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Bibliographic Details
Main Authors: Plevoets, Christina, Fernandes, Rodrigo
Format: Others
Language:English
Published: Blekinge Tekniska Högskola, Institutionen för industriell ekonomi 2016
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:bth-13463