Hästtjejers användning av sociala medier : Utmärker sig kundgruppen ifrån genomsnittet?

Background: Marketing is something that is constantly changing. Today, social media is the focus and to utilize it for marketing is profitble. Will a specific customer group act in other ways when they use social media or are we all the same on the Internet? Purpose: The study aims to map out the di...

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Bibliographic Details
Main Authors: Thoresson, Erika, Martins, Jennifer, Olsson, Christoffer
Format: Others
Language:Swedish
Published: Blekinge Tekniska Högskola 2016
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:bth-13787