Influencer advertising, sponsored, and non-sponsored: A study on how message types affect consumer purchase intention
Background Social media influencer advertising is a fast-growing form of advertising. It has led to companies striking deals with influencers to benefit from the influencers’ big audiences of followers and social media users. Influencers promote the companies’ brands and/or products in exchange for...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Blekinge Tekniska Högskola, Institutionen för industriell ekonomi
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:bth-19697 |