Customer churn prediction using machine learning : A study in the B2B subscription based service context
The rapid growth of technological infrastructure has changed the way companies do business. Subscription based services are one of the outcomes of the ongoing digitalization, and with more and more products and services to choose from, customer churning has become a major problem and a threat to all...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Blekinge Tekniska Högskola
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:bth-21872 |