Assumptions of retail price strategy and price tactic decisions
This licentiate thesis sets out to analyse how a retail price decision frame can be understood. It is argued that it is possible to view price determination within retailing by determining the level of rationality and using behavioural theories. In this way, it is possible to use assumptions derived...
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| Format: | Others |
| Language: | English |
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Högskolan Dalarna, Företagsekonomi
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:du-20771 |