Svenska fotbollsklubbar och dess satsning på e-sporten : En kvalitativ studie om hur svenska fotbollslag på elitnivå anser sig påverka sitt varumärke genom att starta e-sportlag.
In recent years esports has evolved from strictly being a hobby of playing videos games for many to becoming a highly commercialized and professionalized sport. Nowadays, there are more unique viewers of the largest esport competitions than physical sport events like the NBA finals or the Super Bowl...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan Dalarna, Företagsekonomi
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:du-27877 |