Från identitet till varumärkesstrategi : En kvalitativ studie om varumärkesarbetet i Allsvenskan och Superettan
Studies has shown that sports organizations have become increasingly commercialized and professionalized, which have led them to work in a manner like a company and a profitable business. Allsvenskan and Superettan in Swedish elite football for men is no exception. Between the leagues there is promo...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan Dalarna, Företagsekonomi
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:du-27943 |