Kundrelationer i bankbranschen : Hur banker med skilda verksamheter arbetar med kundrelationer idag

The purpose of this study is to examine and compare how banks with differentiating operations work with their customer relationships. The financial market has changed because of digital advances in society as a whole and because of newly arisen competitors. This has created a new competition were th...

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Bibliographic Details
Main Authors: Nielsen, Anne-Linn, Larsson, Victoria
Format: Others
Language:Swedish
Published: Högskolan Dalarna, Företagsekonomi 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:du-27967