Hur kan fysiska butiker undvika en butiksdöd? : En kvalitativ studie om hur fysiska butiker upplever att internet ochden digitala utvecklingen påverkar butiken samt hur nätbutiker arbetar med internetmarknadsföring
The internet has provided an easier way to trade goods and services through online stores. As an effect of internet and e-commerce, companies restructure the trade from the physical store to online store. This affects the physical stores because most things become more easily accessible by the inter...
Main Authors: | , |
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Format: | Others |
Language: | Swedish |
Published: |
Högskolan Dalarna, Företagsekonomi
2020
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:du-35524 |