Hur kan fysiska butiker undvika en butiksdöd? : En kvalitativ studie om hur fysiska butiker upplever att internet ochden digitala utvecklingen påverkar butiken samt hur nätbutiker arbetar med internetmarknadsföring

The internet has provided an easier way to trade goods and services through online stores. As an effect of internet and e-commerce, companies restructure the trade from the physical store to online store. This affects the physical stores because most things become more easily accessible by the inter...

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Bibliographic Details
Main Authors: Borg Pålsson, Fridha, Nygårds, Sonny
Format: Others
Language:Swedish
Published: Högskolan Dalarna, Företagsekonomi 2020
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:du-35524