Bollnäs GIF Bandy- ett starkt varumärke? : En studie av en bandyförenings varumärke och dess betydelse för det lokala samhället
Aim The aim of this study is to give a picture of how the brand of Bollnäs GIF apprehends according to the sports club, the municipality of Bollnäs, the Swedish Bandy Association and the local business owners. Following questions has been used: How does the brand of Bollnäs GIF apprehend? Which exis...
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| Format: | Others |
| Language: | Swedish |
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Gymnastik- och idrottshögskolan, GIH, Institutionen för idrotts- och hälsovetenskap
2005
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:gih:diva-137 |