Chinese Luxury Consumers: A new rising purchasing power ——“Chinese Dama”
Luxury consumption is more and more common in China with the rapid economic development today. Chinese consumers are becoming a main purchasing power of the fashion luxury brands.Chinese women accounted for 45 percent of Chinese luxury goods consumption at the end of 2012. There is no denying that t...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10014 |